Career Distinction


In the new world of work, your reputation is the only accepted currency. Whether you are looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you will no longer be hunting for your next position. Instead, opportunities will come to you. Colleagues, hiring managers, clients, and recruiters will use Google as well as social and professional networks to find out about you and reach you. To thrive in this new environment, you must identify your personal assets and clearly communicate your unique promise of value. Your credibility and visibility will drive demand for your services. You must use who you are to affect how you earn. That's where Career Distinction: Stand Out by Building Your Brand comes in.

"Hands down, this book is the bible on branding for your career!"
— Susan Britton Whitcomb, author of Job Search Magic

Published by John Wiley & Sons, Inc., this definitive step-by-step guide enables you to determine how others perceive you, reshape those perceptions to achieve your goals, and communicate your message about your personal brand clearly and consistently. In this book, you'll learn how to become the must-have professional by being yourself. We demonstrate the power that comes with being yourself by providing examples of people just like you who have achieved professional success and fulfillment by living their personal brands.


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