Career Distinction

About the Authors

William Arruda and Kirsten Dixson are brand strategists and two of the world's leading Personal Branding Consultants, each with their own successful consulting practices. As a team, they bring their combined 35 years branding experience to assist executives and professionals to discover, build and communicate their own brands for personal and professional success. Together, they publish articles, deliver presentations and conduct seminars and events.

They can be contacted jointly at

William Arruda
William Arruda is an executive coach, public speaker and author. He combines his twenty years' corporate branding experience, passion for human potential and avid pursuit of innovation to help professionals stand out and expand their success. He is the founder of Reach, the global leader in personal branding and co-founder of the Reach Branding Club. JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom, Electronic Arts and Starwood Hotels are just a few of the corporate clients for whom he's delivered presentations and workshops on the transformative power of personal branding. William has appeared on BBC TV, the Discovery Channel, and Radio America. A sought-after spokesperson on career advancement, he has written for and contributed to the Wall Street Journal, Harvard Business Review, Time Magazine, Chicago Tribune, Los Angeles Times and many other publications throughout the world. He holds a Master's Degree in Education.

Kirsten Dixson
Kirsten Dixson is an authority on building credible online identities for career and business success. She is a founding partner of Brandego® and a partner in Reach. Kirsten is a contributor to more than 15 career books, serves on the board of Career Masters Institute, appears nationally as a speaker, and is frequently quoted in articles about career-related technology. As one of the worlds first Reach-Certified Personal Branding Strategists and a Certified Job & Career Transition Coach, she has successfully helped hundreds of professionals market themselves for new careers. Kirsten earned a BA degree from Vassar College and a Certificate in Adult Career Planning and Development from New York University.


"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
— L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job